I used the minimum bid of 68 cents per click and set a lifetime budget of $100.00. Here are the 4 best ways to use Facebook Ads for authors in my opinion: Hopefully you have a blog or great content on your website that you can direct people to so that you can start connecting with your perfect reader. By investing a couple of hundred dollars in Facebook ads, you are able to appeal to the masses, and specifically, those people that may be interested in your eBook. Read the next book in your series? I bet it’s a lot higher than five. Elements that make up the best Facebook Ads Use Instapage for your Facebook Ads Headline. More fans lead to more sales. … Depending on what suits you and your books the best, you can create Sponsored Book Ads, Page Posts Ads to promote your blog and get traffic to your book page or your blog/website post, and Marketplace Ads at the sidebar of your target audience’s Facebook Page. This makes it very easy for authors to measure the effectiveness of their advertising campaigns and helps calculate the exact ROI on the advertisement helping in identifying ads and targeting elements that stand in the way of higher conversion. Surely, there are many ways that authors can use to sell more books, and you are only limited by what you think is possible in terms of book marketing strategies, but the truth is that some ways are more difficult and time-consuming for some who might never have the luxury of the time required to make all these work before seeing the necessary results needed, and this takes us to ask the question of what is really the best way to market book today without tying much in terms of time and maybe money if we consider the fact that most indie authors today are operating from a tight budget purse? His concluding sentence that “….remember that the ROI can be tricky” is really the truth and here is why…. A great resource for authors looking to market their book is Joanna Penn:  https://www.thecreativepenn.com/resources/. As a marketer, you need to make sure you’re putting the ingredients together to create an ad that gets the job done, and strong copywriting is an essential part of a good Facebook ad. Advertising on Facebook and Instagram can be challenging at first—especially if you don’t have general experience with social networking or book promotion.But our social media experts have the skills to create a professional ad campaign that targets readers on Facebook and Instagram likely to have interest in your book. So if you take a Facebook Ad, and spend a $1/click to get your perfect target audience over to Amazon, you aren’t really owning that audience. Best ways to use Facebook Ads as an author to get results. Let’s say I have a $2.99 book on Amazon for sale, but I’ve got poor blog traffic report in my Google Analytics dashboard, and I want to sell more books, whereas I know that using Facebook Ads to sell the book won’t be a wise idea, but I can surely spend a few bucks on the same Facebook Ads with a well-targeted FB ads campaign targeting my exact book audience in precise interest like gender, location, likes and interests, and so on to give away a free chapter of my book in exchange for their name and email in which I can use that to build a relationship with them later in form of notification of my latest blog posts as well as soft sell them into buying my books with book offers, review copies, and many more, which not only build my author platform and audience base but also gets me seen by my preferred audience even more. A good way to own your audience is to build your email list. Like the show, my version of “Sleeping Beauty” features a familiar tale retold in a modern setting. Box 270755, Louisville CO 80027 – ph. Authors can use a conversion tracking pixel to create a JavaScript code snippet. Back when we launched the 3rd edition of the Facebook Marketing All-in-One for Dummies book, we had a virtual online launch party and we invited people and did a live broadcast with giveaways. (yes book sales are great, but there can be more), Video of you talking about the book or giving extra tips, Checklists that can go with the book if it’s non-fiction, Advanced capability of getting the next book in the series. There’s no way not to look at this experiment as a failure. People who like Once Upon A Time are a natural fit, so I specifically targeted Facebook users who were fans of the show. With the right Facebook Ads Marketing Campaign, authors can advertise to a specific group of book readers according to the niche they write about, and with this, there is a good chance of getting more eyeballs … Case Study: Amazon Best Selling Book in Just a Day – With Facebook Ads, Learn FOUR Cool Hacks You Can Use To Turn Facebook Into A, FREE Facebook Ads Book Marketing Cheat Sheet, Learn FOUR Cool Hacks You Can Use To Turn Facebook Into A Book Marketing Machine, Facebook Ads For Book Marketing Consultation, 2. The best ads on Facebook ultimately lead to sales. Image ads … Here, I take a look at some of the most exciting facts about Facebook Ads Marketing that highlight the possibilities of Facebook advertising for book marketing. Will Facebook Ads Works For Book Marketing? Where are you sending the traffic for your Facebook Ad? The first thing you must have is a business page on Facebook dedicated to your eBook. For an indie author who has a $0.99 book on Amazon, spending less than $1 or more on Facebook Ads to sell the book would be plain illogical, unless for the mere fact that just as John said, the exposure the Facebook Ads gave his book on Amazon helped push the book to the top bestseller list, and if you are conversant with how Amazon ranks books, you will know that the more downloads any book is getting plus the number of reviews is one big factor that affects where any book lies among the ranks of millions of other books in the same category. Facebook offers a bid range, where you set the price you’re willing to pay per click. Asking questions in your Facebook ads is one way to get people involved. Also, the smartest thing to do here is to have a Call to Action that will help convert those traffic into your mailing list. Growing your email list is one of the smartest things you can do for your writing career as an author and writer: Email is the most direct and effective way to communicate with your fans. It turns out that promoting books via Facebook ads to a cold audience just doesn’t generate enough results to justify the investment. The real key to Facebook Advertising is utilizing the demographic targeting capabilities to your best advantage, and this book explains that fully, with checklists and step-by-step guides that you can … Make one ad and show it everywhere. Here are some questions authors should answer before you start your marketing: I hate to be the bearer of bad news but it is a challenge to sell a $2.99 book to a cold audience with a Facebook ad. Creating a page is free and easy. Recommended Resources to help you learn more about Facebook Ads for Book Marketing. It shouldn’t take long for you to develop a customized page, and having this landing page will surely encourage more visitors to become a fan of your eBook’s Facebook page. Today, ask anyone who follow Facebook and Social Media Experts like Amy Porterfield, Mari Smith, Jon Loomer, and Andrea Vahl, you will know how much of success these guys are having in their various business using mostly the power of Facebook Marketing. These simple ads are a great way to get started with Facebook advertising. Of course, advertising requires a budget and that’s something (as well as time) most indie authors don’t have a lot of as I can remember how much of a tight budget I started my journey with. I recommend www.canva.com to help you create a good image. Think about a freebie or giveaway that will supplement your book. But, there’s an even better strategy on Facebook that could help skyrocket your book sales! With the same $100 budget, I’d have to sell 35.8 copies for the investment to pay off. Both of those things are changeable. I’m not sure why this was. Give fans a sneak peek into the first chapter or two of your eBook, or give them access to an older eBook that your company offers. Experts agree that Facebook, YouTube, Twitter, etc. If for some reason, you don’t have a blog, you could consider running Facebook Live videos to talk about parts of your book, the book writing process, or special tips around your book topic. Now you are targeting your ad to the people who might be more interested in you. The possibilities of how you can reach your target book audience is just too many with Facebook Ads Marketing, and you are only limited to what you can do to sell your books and build your author platform. Should You Run Facebook Ads During a Crisis? One huge way to encourage visitors to become fans is to offer an incentive. These are just three tips to ensure that your ad gains you as many fans—and sales—as possible. With Facebook Ads, in particular, you can easily target and reach a large number of potential book loving fans. It's an all-in-one tool for creating ads, managing when and where they'll run and tracking how well your campaigns are performing. A growing list of companies are pulling ads from Facebook. I think it may be a good move in conjunction with a KDP Select giveaway. Then, you need a great but simple landing page to collect your target book fans email and name so you could send them your free offer and run a well-targeted Facebook Ads Campaign to get eyeballs and your book reading audience into your email list and watch your email list grow in numbers. © 2019 Andrea Vahl – P.O. Don’t just send people to your Facebook page’s wall! Write Copy That Drives Results on Facebook. But it’s not that trackable and often is more of a break even situation. The potential return (35 cents per copy sold) just doesn’t justify the expense. Grab a free copy of my book How to Get Highly Targeted Leads and Sales with Facebook Ads. If you can’t get the Facebook pixel and tracking set up then you can choose Traffic as your Ad Objective, but you just won’t be tracking the optins to your offer from your Ad. Copyright © 2021 Created with love by Authors Crib For Self Published Authors.A Proud Member of The AM Media and Commerce Limited's Family. So, with 284 click-throughs the big question is how many of those turned into sales. Facebook also tells you the size of your potential audience. After you post your content on your Facebook Page, just click the Boost Post option. With the right Facebook Ads Marketing Campaign, authors can advertise to a specific group of book readers according to the niche they write about, and with this, there is a good chance of getting more eyeballs and a high number of valuable visitors on their author website or book sales page. One big way you can get more fans is by utilizing Facebook ads. 1. It was a whole lot of fun! For many of them, it's part of an advertiser boycott in protest of what they say are the site's failures to stop the spread of hate. Even with the CPC at a final rate of 35 cents, I’d have had to sell a copy to every person who responded to break even. An ebook? Also, this won’t stop here; you need to take advantage of Facebook’s free organic reach with a well-designed and optimized Author Facebook Page, you will also need to post regular information about your books, your thoughts, and any other useful content that your audience will find helpful and interesting without being too promotional to curb being seen by them as a promotional junkie, which might lead to people un-liking your page. Then you can use that audience in your targeting area. This site uses Akismet to reduce spam. And if you are in that shoe right now, this post will show you a powerful tool and channel you can use to sell your book and get people to know about you and your books. What is the next step you want from your reader? Facebook Ads aren’t a good fit for some books, especially books that are almost free or low priced on Amazon or other online book stores, but even with that, it can still be used in better ways that later will help sell more books in the long run. But really, is marketing and selling of books all that hard? I also think it might be useful for a higher-priced book. However, I did glean some useful data from it and a hypothesis about the book. First, let’s look into some basic facts about using Facebook Ads for book marketing. There are many ways that you can market your book, but one way that you may not have thought of is through Facebook, and specifically, Facebook ads. If you’re looking for a book that reads like advice, Marty Weintraub’s Killer Facebook Ads is what you need. 6 Chapters. You also get to set a budget, wherein you establish the maximum amount you’re willing to spend per day or for the lifetime of the ad campaign. From the potentials Goodreads has to offers for authors and to the massive platform offered by Twitter, there has never been an easy route for authors to sell more books and get seen like it has been today. In my case, I chose people who are fans of ABC’s Once Upon A Time. This page should provide pertinent information about your book, including what it’s about, what the reader will learn from it, and why your reader would want to purchase it. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.. Every author writes in a particular niche or book category. So, it’s important to spend your dollars effectively. But what if I’ve my book on the same Amazon been priced at maybe $9.99 – the highest price level that qualifies anyone for the 70% royalty payment or I have my book only as a PDF that sells for $14.99 or more and spending like $4 per each sales conversion, won’t that be a better investment of time and money? 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